The Edge - Leadership Training Program
The Edge is an intensive leadership development program for Australian and New Zealand funeral industry owners, managers and employees.
The program will provide education and insights into a range of critical issues, challenges and opportunities facing the funeral industry, including:
|Why Funerals? – The Purpose & Value of our Vocation||Good Grief – Serving bereaved families||Shift Happens! – Blue Ocean Strategy|
|Experiential Funeral Service – Are you delivering a service or an experience?||Undertaker or Order Taker? – Progressive approaches to services for the new consumer.||Funeral Figures – Financial fundamentals and literacy for funeral directors|
|Do you own a Business or a Job? – The importance of succession planning.||Price Taker or Price Maker? – Creative pricing strategies.||Talk to me – Key communication skills, including converting client enquiries.|
|Opening the lid with confidence – The purpose and benefits mortuary care.||Seeing is Believing – Communicating the benefits to families of spending time with those they have lost.||Don’t forget the Coffin – The role and importance of coffin and casket selection.|
|Are you being served? – Progressive approaches to conducting funerals.||Retired & Wired – Technology & Social Media for grey consumers||Sleepers or Keepers? – Attracting, developing and retaining the right staff.|
|Children and Death – Serving families who have a lost an infant or child.||Brand and Deliver – What do you want to be famous for?||Industry Leadership – Leadership mindset and attributes for a long-term future.|
Program participants will return to their businesses with the skills, confidence and tools necessary to gain a competitive advantage in their markets.