Funeral Direction offers a range of progressive training services and programs tailored to the funeral industry, including leadership and service delivery.


Funeral Direction works with funeral directors and industry suppliers across Australia on a range of strategic, operational and marketing projects.

Family Business

Funeral Direction offers a range of services tailored for families in business, such as succession planning, family business charters and family meetings.

“In our increasingly competitive industry, the funeral companies who are winning the war in their markets, are those who are training and investing in their people”

Meet Martin Tobin

Funeral Direction is a specialist funeral industry consultancy established in early 2011 by recognised industry leader, Martin Tobin.

Drawing on his background as a solicitor, and previous experience as Managing Director of Tobin Brothers Funerals and Chairman of Amalgamated Casket Company, both recognised leaders within the Australian funeral industry, Martin is uniquely placed to train, advise and support funeral companies, cemeteries and industry suppliers throughout Australia and New Zealand.

Martin is recognised for his astute insights, progressive thinking, and ability to align organisations and its people with new approaches and visions. He is also an accomplished training facilitator.

In addition to his practical commercial experience, Martin has completed degrees in Arts & Law at Monash University, and a Master of Business Administration at Melbourne University. He is also a licensed business broker, and accredited Family Business Adviser with Family Business Australia.