The Edge - Leadership Training Program
The Edge is an intensive leadership development program for Australian and New Zealand funeral industry owners, managers and employees.
The program will provide education and insights into a range of critical issues, challenges and opportunities facing the funeral industry, including:
| Why Funerals? – The Purpose & Value of our Vocation | Good Grief – Serving bereaved families | Shift Happens! – Blue Ocean Strategy |
| Experiential Funeral Service – Are you delivering a service or an experience? | Undertaker or Order Taker? – Progressive approaches to services for the new consumer. | Funeral Figures – Financial fundamentals and literacy for funeral directors |
| Do you own a Business or a Job? – The importance of succession planning. | Price Taker or Price Maker? – Creative pricing strategies. | Talk to me – Key communication skills, including converting client enquiries. |
| Opening the lid with confidence – The purpose and benefits mortuary care. | Seeing is Believing – Communicating the benefits to families of spending time with those they have lost. | Don’t forget the Coffin – The role and importance of coffin and casket selection. |
| Are you being served? – Progressive approaches to conducting funerals. | Retired & Wired – Technology & Social Media for grey consumers | Sleepers or Keepers? – Attracting, developing and retaining the right staff. |
| Children and Death – Serving families who have a lost an infant or child. | Brand and Deliver – What do you want to be famous for? | Industry Leadership – Leadership mindset and attributes for a long-term future. |
Program participants will return to their businesses with the skills, confidence and tools necessary to gain a competitive advantage in their markets.